…If you want to make a big change, get all the kids thinking of themselves as a creative person. They’re just going to have that openness that will allow them to come up with new and different ideas that they can choose. When we talk about having ideas, we talk about fluency and flexibility. Fluency means you can quickly come up with lots of ideas like in brainstorming, but flexibility means that they’re different one from the next. So you have lots of ideas and they’re unique ideas. That’s going to help you make a better decision.
I don’t care if that’s about something in your personal life or whether it’s your job of curing cancer, having a better variety of ideas is going to make better decisions.
…So many kids are not allowed to flourish their creativity. But I was the kind of kid that would take apart the family piano. I can remember I had a perfectly good bicycle I got for Christmas and a few days later I had sandblasted it and painted it a different color. Not that my parents understood why I was always ripping things apart and redesigning them but I was certainly tolerated. So I think it did contribute (to my future career) in a lot of ways. I wish for a lot of other kids that they could tinker like I did.
So few people seem to realize that everything’s designed. And until we get some good people telling the story, that’s probably going to continue to be the case. So I’d love it if there was a consciousness in the public mind that mathematics and reading and writing is not enough — you also need to learn how to do design. Because everything is designed, and the way our world exists around us depends on how well it’s designed.
We’d like every kid in America to have an experience of design by the time they are twelve and have the opportunity to study it in high-school if they want to.
~Bill Moggridge, director of the Smithsonian’s Cooper-Hewitt, National Design Museum and an outspoken advocate for the value of design in everyday life, died September 8th, 2012, following a battle with cancer. He was 69. Designer of the first laptop computer and co-founder of the renowned innovation and design firm, IDEO, Bill pioneered interaction design and integrated human factors into the design of computer software and hardware.
We need to stop dividing the world into the ‘creative’ and the ‘non-creative,’ and realize that people are naturally creative.
~ IDEO’s David Kelley, founder of Stanford’s d.school, at TED 2012.